Disruptive innovation as a means of technological development

The success of companies is intrinsically related to their ability to generate new ideas and keep their products and services at the forefront of the needs of the sector in which they are developed. Specifically, this is one of the keys to business success and an advantage that has as its primary objective constant innovation and the use of increasingly disruptive technology.

But what is disruptive innovation? In general, we can mention that it is about the growth capacity of a company, based on innovation trends that can drastically affect the sector in which it develops, even force it to reinvent its products and / or services to be more competitive. Simplicity, convenience, accessibility, and affordability are some of the most important characteristics that emerge from this type of innovation. Likewise, the positive impact of the implementation of disruptive technologies in a company is revealed in substantial cost savings in processes, improvement in the performance of tasks and an increase in the added value of the offer compared to other competitors in the market.

At this point, it is necessary to mention that digital transformation is essential to understand the process of any disruptive innovation since both and together generate a great impact on society. Due to the high technological level in which we live, our consumption habits change constantly, we seek more efficient solutions and our level of demand increases, which favors the appearance of new disruptive innovations, facilitating the creation of solutions for any need, especially in digital environments. These allow segmenting and monitoring the public in a personalized way and in turn identify areas of opportunity almost immediately for the improvement of products and / or services.

Ultimately, disruptive technology can bring competitive advantages and benefits, this requires creativity, observation, analysis and use of existing tools to detect new spaces for innovation. In our case, at Ad Maiorem we carry out important development and disruptive innovation projects, in which we use technologies for the digital transformation of the aerospace, defense, railway, industrial, telecommunications and oil & gas sectors, using tools such as the large data, cybersecurity, virtual reality, artificial intelligence, among others.

Get to know our technological innovation projects by clicking here.

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